Amazing Customer Experiences begin with a deep understanding of peopleís emotions and how the product fits into customerís overall ecosystems at home, the office, or clinical setting.
Itís hard to see the forest from the trees. Expert Reviews provide an objective, outside assessment of your productís design and usability and often serves as an important baseline for new releases or insights into competitors.
Product development is about tradeoffs. Our Group Ideation sessions provide insights into how your customers would make important tradeoffs through conversation and activities that allow peopleís inner biasses to be expressed.
Existing products that donít perform well in the market often have a usability problem at their core. New designs are appealing and usable in theory but you donít know until you put it in front of real customers.
Creativity, innovation, and usability are at heart of our process as is the ability to create designs within real-world time to market, technical, and branding constraints.
Itís hard for people to understand a concept until they ďsee it in actionĒ. Our prototyping expertise allows web, mobile, and device experiences to be brought to life to gather feedback or usability testing information from the target customers.
Amazing designs need to be articulated to developers, engineers, and product managers. Our specification process allows your development organization, or us, to turn the vision into a reality.
When you need your design turned into a market-leading app, web site, or embedded software, UEGroup can produce it without the design fidelity loss that can sometimes happen at handoff.
We are located in the historic Garden Theater in San Jose, California. Please park directly in the back of the building.