Should I use the Emotion Scale?
One thing we all have in common is emotions, but at times they are difficult to express, especially when put on the spot, and even harder to capture. We recognize the critical role emotions play in driving consumer decisions and behavior and strive to not only understand these reactions, but also turn them into a visual and easy to understand data point. Emotions play a role in purchasing behavior and influence every day decisions. Something so central to all of our lives needs to be understood and taken into account when creating products. The Emotion Scale is a valuable tool for every industry to understand the story between consumer and product and opens the door to more meaningful conversations with the people who matter most to your business.
The Emotion Scale is an agile and affordable method for understanding emotions. It enables research participants to quickly and accurately convey how they feel throughout a product experience and does so in a way that is easy for researchers to quantify and communicate. The end result allows researchers and stakeholders to show a multifaceted emotional journey in a visual and meaningful way through self-reported emotional data.
Ensure your products connect
with customers and try the emotion Scale
Learn more about how the Emotion Scale was developed here