Why Strategy Matters

Whether you are part of a large, established organization or an entrepreneur just getting your business off the ground, there is no doubt that having a User Experience and Customer Experience strategy will benefit your business in several important ways:

Creates brand and interaction consistency across all the major touchpoints

Minimizes risk

Allows every member of the organization to work off the same “play book”

Pinpoints areas where the greatest investment is needed

Reduces waste from dead-end design and research work

Improves the experience for your valuable customers and users

Provides ongoing guidance for the evolution of your product or service

UEGROUP’s

Approach

Our focus is on achieving your organizational and business goals by creating a winning strategy that engages your users and validates your assumptions. We achieve this by using a variety of methods, but we start by listening to you. You know your business goals, technical capabilities, and time to market needs better than anyone else. Based on an understanding, we can use a variety of techniques to arrive at a recommended strategy that is unique to your needs.

STAKEHOLDER INTERVIEWS

Project owners

Software developers

In-house UX team

SMEs

BACKGROUND INFORMATION

Business goals

Known in-house information

Competitive landscape

Literature studies

User research (need, value, biases)

CREATION OF CONCEPTUAL DIRECTION