We are a Team of Experts
Trusted to solve some of the world’s most complex product problems, our team is made up of designers, researchers, strategists, and visionaries that don’t shy away from a challenge.

Our team doesn’t think outside the box. We break it and build a better one based on your business goals and technical constraints. UEGroup is a team of trained experts, from internationally recognized UX and HCI programs, bringing the highest level of quality and knowhow to your project. We come from backgrounds across cognitive science and psychology, data analytics, bioengineering, human factors, computer science, military logistics, entrepreneurship and more.
Strategy
Strategy
Tony Fernandes
Chief Instigator
University of Massachusetts BS Electrical Engineering
University of Massachusetts BS Computer Engineering
Regularly speaks on the topics of UX Strategy, Advanced Design, and Medical Devices

Founder of UEGroup and a usability expert with more than 25 years of UX strategy, research and design experience. Prior to founding UEGroup,Tony founded Netscape's User Experience Group, the Apple/Claris Human Interface Group and organizations at Lotus/IBM and Xerox PARC. He also launched various web and software ventures. Tony speaks regularly and is the author of the book “Global Interface Design”.

Speaks Portuguese fluently
Authored “Global Interface Design"
Likes to sail, watch his koi, and split wood
Tony Fernandes
Chief Instigator
Strategy
Strategy
Kathy Fernandes
Merry-Go-Round Operator
University of Massachusetts BS in Business Management

A project and operations manager who manages UEGroup’s relationship with its clients. Her background in Business Management allows her to keep a focus on what is most important to our client’s business. Kathy’s past experience includes positions in the financial services industry, where she developed Quality Improvement Systems.

Jams out on the ukulele
Has dual citizenship in the US and Ireland
Scuba certified
Kathy Fernandes
Merry-Go-Round Operator
Design
Design
Ashley Nicodemus
Designer of All Trades
San José State University BS Industrial Design
Regularly speaks on the topics of Healthcare and Mission Critical Design

A multidisciplinary designer with a passion for problem solving in both industrial design as well as digital experience domains. Ashley’s problem-solving approach to design allows her to create easy to use and visually communicative solutions centered around user’s concerns, values, and behaviors across multiple platforms and industries. Her work has spanned product design, interaction design, and graphic design for such brands as glasses.com, Intel, Boston Scientific and more.

Enjoys trap shooting and painting in her free time
Guilty pleasure is Ska Music
Loves cheesy monster and 80’s action movies
Ashley Nicodemus
Designer of All Trades
Development
Development
Geoff Isbell
Interactive Weboholic

Interactive, web, game, and mobile developer able to create engaging experiences across multiple industries and platforms. His expertise includes XAML and HTML5. His work includes a diverse set of projects from Hollywood movie premier experiences, new product launches, interactive advertising, education, and consumer/ enterprise products. His client experience includes AOL, Motorola, and Boston Scientific.

Obsessed with rhubarb pie
Recommends the band Portishead
Favorite book is Middlesex by Jeffrey Eugenides
Geoff Isbell
Interactive Weboholic
Design
Design
Blair Koeneman
Pathfinder
Santa Clara University BS Web Design and Engineering
Regularly speaks on the topics of Inclusion and Accessible Design

Blair is an interaction designer with a computer science background. Her work includes web and mobile experiences for enterprise, consumer and healthcare experiences. Blair’s work often focuses on overall systems-level problems that allows scalable UX frameworks to emerge. Her prototyping skills include the use of products such as Axure.

Throws pottery and does needle punch embroidery in her free time
Regular listener of the Huberman Lab Podcast
Loves biking around San Francisco
Blair Koeneman
Pathfinder
Design
Design
Cygny Malvar
Digital Beautician
University of Lisbon Licentiate Degree Graphic Design and Communication

An innovative visual designer with over 15 years of experience in graphic design and digital experiences. Cygny has a passion for exploring new types of visual presentations and product concepts. Her talent, forged in her illustration and photography background, allows her to blend artistic beauty with product design, to achieve emotional reactions that attract and engage technology users. Her expertise includes information visualization.

Speaks Portuguese fluently
Loves CrossFit, drawing, and painting
Has climbed Kilimanjaro and Mont Blanc
Cygny Malvar
Digital Beautician
Development
Development
Christopher Fuselier
Bit Wrangler
University of California at Berkeley MS Electrical Engineering and Computer Sciences
Stanford University BS Symbolic Systems
A Stanford trained engineer with two decades of experience developing software, Christopher believes customer happiness is a logical consequence of a well-documented code. His track record of successful commercial products includes desktop applications, client/server software, embedded solutions, web services, browser add-ons and mobile apps.
Is a pen maker in his free time
Has two beagles
Christopher Fuselier
Bit Wrangler
Marketing
Marketing
Danielle Panigall
Ignitor
San José State University BA Business Marketing

Danielle is an energetic and industrious team player with a love for all things marketing. Her dedication to educating and engaging customers about UEGroup and the many services we offer ensures meaningful and unique client experiences. Danielle sparks positive interest and reaction in various industries by exercising both outbound and inbound marketing efforts.

Could eat chicken chow mein for every meal
Night owl
Loves to watch anything set in a different time period
Danielle Panigall
Ignitor
Development
Development
Scott Jackson
Code Stalker
University of Illinois at Urbana-Champaign MS Computer Engineering
University of California at Berkeley BS Electrical Engineering and Computer Sciences

A software developer with degrees in Electrical Engineering and Computer Science, Scott is responsible for turning big-dream ideas into real-world applications. His expertise includes mobile apps, web app front ends, and large backend integration challenges. He developed his broad range of hardware and software expertise as a Principal Engineer at Intel in a prior life.

Co-authored "Great Giants Stories Every Young Fan Should Know"
Likes photography, woodworking and working on electronics in his free time
Coaches swimming and water polo
Scott Jackson
Code Stalker
Design
Design
Sarah Field
Experience Innovator
Purdue University BS Psychology Minor UX Design

Sarah has a passion for psychology and innovation and enjoys blending her interests to create user-centered experiences to make project visions into reality. Skilled in multiple facets of UX design, her work has spanned wireframing, prototyping, and interaction design for clients within cybersecurity and aerospace.

Loves breadmaking
Recommends My Brilliant Friend by Elena Ferrante
Played piano for 13+ years
Sarah Field
Experience Innovator
Research
Research
Harmony Hobbs
Analysis Alchemist
University of Southern California MS Applied Psychology
Bastyr University BS Health Psychology and Social Advocacy

Harmony is a UX researcher who, with a background in market and consumer research, brings a holistic approach to understanding the user experience. She thinks outside of the box to really get to the core of the spoken and unspoken needs of both users and stakeholders. She brings a keen eye to research, uncovering insight that drives product success. Recent research focus includes the effects of screen-time on the biopsychosocial development of children, and how to design educational resources to increase civic engagement among potential voters.

Loves to munch on high-quality pizza
Watches sci-fi, fantasy, and period romance movies
Jams out to Ed Sheeran and Owl City
Harmony Hobbs
Analysis Alchemist
Design
Design
Julia Ryan
Creative Chameleon
San José State University MS Human Factors and Ergonomics
University of California Santa Cruz BS Bioengineering: Assistive Technology

Julia is a UX designer with a background in Bioengineering and Human Factors. Her passion for creativity and interaction design expertise is complimented by her knowledge of cognitive and perceptual psychology and experience interviewing users. Julia strives to find effective and elegant ways to solve even the most complex problems for clients utilizing her skills across design, research, engineering and visual art to make it happen.

Loves painting, collages, and embroidery
Was the co-editor-in-chief of the campus satire newspaper in college
Stand-up comedian on the side
Julia Ryan
Creative Chameleon
Project Management
Project Management
Ken Shannon
Project Empath
Drexel University MS Information Science
University of Massachusetts BS Interactive Video Communication
Harvard University Extension CSS Administration and Management

Ken is a senior project manager and system designer/developer with experience in the military, government contracting, insurance, and entrepreneurial sectors. Ken brings years of hard-won knowledge in pursuit of that elusive balance between cost, schedule, and performance. Having been a manager, developer, and user of a variety of IT systems, he is sympathetic and responsive to customer needs and wishes, with an emphasis on clear communication.

Has 3 cats: Jackie, Selene, and Cammi
Plays the guitar
Is in the movie Robocop
Ken Shannon
Project Empath
Design
Design
Afiya Stokes
Exploration Jedi
Columbia Southern University BS Business Administration
Community College of the Air Force AS Logisitics
Community College of the Air Force AS Instructor of Technology and Military Science

Afiya is a UX Designer with a background in logistics and business. Her inquisitive nature enables her to connect with people and discover problems to craft thoughtful, intuitive products that strengthen the bond between businesses and their users. Afiya articulates design thinking and human-centered solutions across the products and applications she designs for aerospace, ecommerce, and nonprofit.

Mom to a dog, a cat, a hamster, and fish
Favorite food is adobo chicken
Hangs out in record & book stores
Afiya Stokes
Exploration Jedi
Design
Design
Ariana van Scherrenburg
Sketch Ninja
San José State University MS Human Factors & Ergonomics
San José State University BA Design Studies

Ariana is a UX designer with a background in visual design. As an avid communicator, Ariana strives to bridge gaps and languages by honing visual, verbal, and written concepts and turning it into intuitive design. Through her work, Ariana crafts impeccable experiences that raise the ordinary to the extraordinary. She has basic proficiency in Mandarin Chinese, French, and German and recent design work has focused on enterprise.

Keeps betta fish and freshwater shrimp as pets
Writes articles on Medium and creates digital and traditional art in her free time
Can order food in Mandarin Chinese, German, and French
Ariana van Scherrenburg
Sketch Ninja
Project Management
Project Management
Lauren Baca-Cymrot
Team Belayer
De Anza College ADN Associates Degree of Nursing

Lauren is a business coordinator who finds joy in helping others succeed. With a background in hospitality and in healthcare as a nurse, Lauren adds an empathetic and intuitive approach to the support she provides. She looks to incorporate team collaboration and uses her creativity to harness the full potential of function within the team.

Mom to Ella the dog
Jams out to the High School Musical soundtrack
Has camped in 4/5 big National Parks in Utah
Lauren Baca-Cymrot
Team Belayer
Research
Research
Sarah Walker
Star Synthesizer
Stanford University BS Product Design Minor Education

Sarah is a UX researcher with a background in Product Design and Engineering. She uses a human-centered and empathy driven approach to synthesize findings into action. Sarah has experience conducting qualitative and quantitative research, using her energetic and inquisitive nature to uncover unexpected insights. She is passionate about research that involves play and/or learning, having experience in education, and recent work focused on creating an out-of-box experience for children to better empathize and engage with individuals who have disabilities.

Likes rollerblading, snowboarding, and running track
Recipient of the Stanford Award of Excellence in 2020
Illustrates children’s books on the side
Sarah Walker
Star Synthesizer
Design
Design
Celeste Alcon
Intuitive Olympian
Arizona State University BS Graphic Information Technology
University of Denver UI/UX Design

Celeste is a UX Designer with a military background in healthcare logistics and operations intelligence. Her analytical skills allow her to embrace challenges using critical thinking to effectively dissect and create functional designs. Her work is guided by the belief that design is a problem-solving tool to cultivate impactful experiences that drive a human centered focus. Her recent work has been focused on the aerospace and defense industry.

Learning Spanish
Earned the Airforce Medical Service NCO of the Year Award in 2021
True crime junkie
Celeste Alcon
Intuitive Olympian
Research
Research
Julie Cho
Data Barista
Pomona College BA Neuroscience

Julie is a UX researcher with a background in social psychology and neuroscience. She is driven by deeply understanding human behavior and people's stories, allowing her to bridge gaps between users and stakeholders creating products that exceed all parties' expectations. Julie's experience spans from quantitative stats to usability tests and moderated interviews, with an emphasis on inclusive research and design.

Speaks Korean fluently
Loves to snack on TJ’s Coconut Milk Chocolate Ice Cream
Has played the violin since 4th grade
Julie Cho
Data Barista
Haley Dahlberg
Pixel Prodigy
University of California San Diego BS Cognitive Science, Specialization in Design & Interaction

Haley is a UX Designer with a multidisciplinary background in cognitive science and computer science. She is driven by her passion to create functional and intuitive designs to elevate user experiences. Her insight into product development and the back-end coding environment allows her to connect with developers to create seamless interactions. Her previous experience includes mobile app privacy auditing and web development.

Loves boba milk tea with milk substitute
Enjoys rock climbing, yoga, and watching her favorite streamers on Twitch
Recommends The Book Thief by Markus Zusak
Haley Dahlberg
Pixel Prodigy
Research
Research
Sergio Chavez
Voice Amplifier
University of California Los Angeles BS Economics
University of Southern California MS Applied Psychology

Sergio is a UX researcher with a multidisciplinary background in economics and psychology. His interest in people’s stories and behavior leads him to shine a spotlight on human needs to improve product experiences. Sergio brings experience across quantitative and qualitative methodologies with recent projects service the entertainment and tech sectors.

Dad to Pip the dog
Favorite food is ceviche
Sergio Chavez
Voice Amplifier
Alice Phipps
Psyche Investigator
University of Colorado Boulder BA Psychology
University of Southern California MS Applied Psychology

Alice is a UX Researcher with a background in clinical psychology with specific experience in behavioral health. Her skills in developing trust and comfort with patients have transcended to her work with participants throughout the multitude of research studies she leads. Alice recently completed her thesis in Understanding Mindfulness App User Experience through Thematic Analysis, which focused on understanding the use of mental well-being apps such as Calm and Headspace. 

Enjoys photography, hiking, camping, and knitting in her spare time
Received the Tenophyr Research Grant in graduate school for her thesis on UX with wellness apps
Regularly listens to investigation podcasts hosted by women
Alice Phipps
Psyche Investigator
Research
Research
Adrian Cruz
Mind Explorer
California State University, Fullerton BA Psychology

Adrian is a UX researcher with a background in cognitive psychology and sensation & perception. Driven by his thirst to deeply understand how humans and technology interact, he tackles any project with an empathetic approach to deliver actionable insights. Adrian’s experience includes usability testing, heuristic evaluations, user interviews, and quantitative statistics. He is passionate about research that involves communication, exercise, and accessibility.

In the process of learning Brazilian Jiu Jitzu
Has a fraternal twin brother who is 4 minutes older
Loves a good mystery movie
Adrian Cruz
Mind Explorer
Design
Design
Maya Brunton
Vogue Visionary
University of Puget Sound BS Biology
San Jose State University MS Human Factors and Ergonomics

Maya is a UX Designer with a background in healthcare and human factors. She creatively problem solves by uniting big picture ideas with carefully curated details. Maya is passionate about producing effective and optimized designs that delight users while balancing business goals.

Loves documentary style radio shows
Has visited 40 countries and that number keeps climbing
Night owl
Maya Brunton
Vogue Visionary
Rudy Pizarro
Perceptive Pioneer
Academy of Art University Interaction & UX Design

Rudy is a UX Designer with a military background in logistics and security. He is passionate about human behavior and believes the design process always has something to teach. He values and respects different perspectives, backgrounds and approaches succinctly, making him an intuitive team player. Coupled with his front-end development experience, Rudy is able to design from the scope of a developer and hand off frictionless design.

First time snowboarding was on top of the French Alps
Musical guilty pleasure is Dua Lipa
Dad to 3 cats: Dinah the Queen, Tito the King, and Noah the Prince
Rudy Pizarro
Perceptive Pioneer
Strategy
Strategy
Neha Ravikumar
Techlectic Whiz
Visvesvaraya Technological University BE Computer Software Engineering
University of Maryland MS Management Information Systems

Neha is a technical advisor with a background in computer science engineering and information systems. She specializes in identifying potential problems and missed opportunities for efficiency across large systems. As a full stack C# developer, Neha uses her technical expertise to anticipate engineering problems with design directions, identify bottlenecks, and create clever solutions to increase productivity. Think of her as a human translator ensuring effective collaboration and product outcomes that best serve all users.

Favorite food is a tie between rasam rice and chole bhature
Loves collecting old books and learning about the origins of storytelling, myths, and their symbology
Is probably listening to Tool
Neha Ravikumar
Techlectic Whiz
Strategy
Strategy
Tucker
Life Coach
Whatsthematterwith U BS Back Scratching

Tucker is a consummate professional in the canine arts with an advanced degree is Back Scratching from Whatsamattawith U. His keen observational senses allow him to participate in critical design and research meetings while in a deep meditative state. Career highs include the discovery of a 6-month-old chew toy behind the conference room table and the extraction of a squeaker from an indestructible toy. He prefers to telecommute on days when visiting guests would prefer to not have a dog present in the office.

Hangs out with Ashley the Human
Is obsessed with Gullet Sticks
Loves to listen to smooth jazz
Watches nature documentaries in his free time
Shakes hands like a professional
Is afraid of snails!
Tucker
Life Coach
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