We use a variety of technologies throughout our usability testing sessions, such as video and audio capturing, screen mirroring, emotion reporting, and eye tracking. Our approach involves creating a natural setting to test in while avoiding the use of any obtrusive equipment.
Eye Tracking Approach
Eye tracking allows you to optimize the effectiveness of your product by understanding the areas grabbing users' attention as well as what is consistently being missed. We collect this data passively during usability testing and translate it into meaningful analysis and visualizations. Confidently inform your next design iteration and increase conversion rates by understanding how users move through and interact with your software or website.