UEG Approach to usability testing
Usability Testing is one of the best ways to gain insights about an existing or early-stage design. At UEGroup, our turnkey agile usability testing process delivers real insights with paper prototypes, interactive mockups, proofs of concept, or nearly finished products. Our capability includes in-lab and remote testing nationally and internationally and we handle all the recruiting and compensation of participants. The process starts by recruiting people that match your product’s demographic and inviting them to our state-of-the-art research facility, a partner facility, or an online destination. We ask them to perform a series of real-world tasks using your product and carefully record their actions and emotional responses. Then our usability experts analyze your product’s performance and provide you with detailed findings and recommendations.
LEARN MORE ABOUT
our experience in your area of expertise
SEE
your product through
your customer’s eyes
your customer’s eyes
IDENTIFY
issues that cause
confusion or frustration
confusion or frustration
IMPROVE
conversion rates
CREATE
a more positive
user experience
user experience
AVOID
costly design or
engineering changes
engineering changes
DELIVER
successful products that users love
Usability testing is smart business. Identifying and correcting usability problems up front will cost a fraction of the cost of writing new software, remanufacturing, changing websites, updating instructions, doing QA, not to mention lost sales. When you look at it as a cost that is amortized over the life of the product, there is no better, and smarter, investment you can make.

WHAT
types of Usability Testing can UEGroup do?
At UEGroup, we have the experience and expertise to recommend custom solutions to fit your needs and your budget.
Any Location
Any Format
Any Device
Any Approach
Any Industry
OUR FACILITIES
Our state-of-the art facilities can be configured to test just about any product or service. We pride ourselves on creating realistic and comfortable room environments for our tests to put participants immediately at ease. Common configurations include home office, corporate office, living room, TV room, and even children’s play room. Our unique “virtual mirror” allows visiting observers to see what is going on in the test room in HD video or pure VGA/DVI.





OUR TECHNOLOGY
We use a variety of technologies throughout our usability testing sessions, such as video and audio capturing, screen mirroring, emotion reporting, and eye tracking. Our approach involves creating a natural setting to test in while avoiding the use of any obtrusive equipment.
EYE TRACKING APPROACH
Eye tracking allows you to optimize the effectiveness of your product by understanding the areas grabbing users' attention as well as what is consistently being missed. We collect this data passively during usability testing and translate it into meaningful analysis and visualizations. Confidently inform your next design iteration and increase conversion rates by understanding how users move through and interact with your software or website.


HOW
does the Usability Testing process work?
Of course every project is unique, but at UEGroup we follow a proven process to deliver successful results every time.
WHEN
is the best time to do
Usability Testing?
Usability Testing?
It’s never too early or too late to learn how users work with your product! UEGroup can provide testing at any phase of a product’s lifecycle.
Ideation
Needs Analysis
Prototype Testing
Design Refinement
Final Reality
Check
Check
Competitive
Benchmarking
Benchmarking
Ongoing Performance
Analysis
Analysis
MEET SOME OF OUR RESEARCHERS
We’re curious by nature and we’re good at it.
We know how to break down findings so they are meaningful to you. UEGroup researchers are a fun, close-knit team who like rolling up their sleeves and getting their hands dirty.
MEET THE REST OF OUR TEAM

SARAH
GARCIA
GARCIA
Sleuth

INGRID
MASSON-CARRO
MASSON-CARRO
Mind Hunter

MEGAN
MCCRACKEN
MCCRACKEN
Cognitive Genie
EXAMPLES OF OUR RESEARCH
EXPLORE ALL OF OUR WORK