The process begins with first having discussions with key stakeholders on the team. We want to develop an understanding of your goals and needs before we make any comment. We then evaluate the product as if we were users but using the keen eye of a UX professional. Both positive and negative aspects of the design, as well as opportunities for improvement, are identified. In going through this review process, we are also learning about your feature set, common use cases, and challenges. If you have also asked us to conduct usability testing or to help with a design, UEGroup's team will go into those phases well versed in your product, goals, and language.