Our experience has shown that amazing designs, usability, and features come from seeing what the target audience does, not what they say they do nor what people guess they do. By looking at real behaviors in real environments first hand, all subsequent work can be built on a solid foundation.
We recruit people based on your target audience and make arrangements to go their office, home, or other environment. In some cases, members of your team can tag along. If possible, the sessions are recorded and we often produce "day in the life" maps that show how people do things. Once we gather all the information, we analyze it and provide you with a report that typically includes photographs, analysis, and findings.