We think of the problem from a framework point of view, crafting a structure and visual language that supports consistency and that can stand the test of time and scale with new features.
We address both the logical and emotional aspects of the design by using an iterative process that separates the crafting of the “flow” from the “look”. This allows us to provide the focus that each key area needs. This is our ideal process, but we are ready to assist clients with any portion of the process.
Our process is flexible and adaptable to your needs. We design creative and targeted solutions efficiently in a way that is best suited to meet your goals.
We take the time to fully understand your business and product goals along with your customer's viewpoint to identify the direction and requirements necessary to create an interface best suited to your needs.
Taking the goals established during the discovery phase or learned through testing, we start the iterative process with lo-fi concepts to get feedback early and often. As the process continues, the concept develops into a hi-fi final design.
We like to have user input throughout the concept generation process so we can get their feedback on any amazing ideas and make sure we are meeting all of their needs.
We like to do multiple rounds of concept generation and user testing to build a refined and proven concept. The number of rounds depends on the scope of the project.
We provide all of the production assets necessary for your development team to take over and make the final design real. We can also do the development for you. Learn more
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