We analyze the life of the product and design solutions around each interaction in the product life cycle. We test, combine, and refine successful ideas through our iterative process first focusing on form, function, and mechanics, then shifting that focus to the details that foster an emotional connection. Although this is our ideal process, we understand that each situation has unique needs and we craft a personalized process for each of our customers to best suite their needs and accomplish their goals.
We take the time to fully understand your business and product goals along with your customer's viewpoint to identify the direction and requirements necessary to create an interface best suited to your needs.
We break down the constraints, goals, and interactions to generate as many concepts as possible around each problem. As the process continues, we combine and refine successful ideas until we reach a final concept.
We like to have user input throughout the concept generation process so we can get their feedback on any amazing ideas and make sure we are meeting all of their needs.
We like to do multiple rounds of concept generation and user testing to build a refined and proven concept. The number of rounds depends on the scope of the project.
Once the basics of a design have been determined through concept generation, we focus on the details; experimenting with radius size, nob textures, or material finishes.
CAD models and renders can be misleading. The best way to understand the nuances of a design is to create physical models. This allows us to make well informed final tweaks to the form factor and proportions.
We provide all of the production assets necessary for your engineering team to take over and make the final design real.
As Long As You Need Us