OUR EXPERTISE
Products can’t just work. To stand out from the competition, a product needs to be easy to use and well suited to it’s environment. Our years of experience in combined UX and industrial design allows us to take a holistic approach to solving user needs in everything from game-changing medical devices to consumer products.
Our Process
We analyze the life of the product and design solutions around each interaction in the product life cycle. We test, combine, and refine successful ideas through our iterative process first focusing on form, function, and mechanics, then shifting that focus to the details that foster an emotional connection. Although this is our ideal process, we understand that each situation has unique needs and we craft a personalized process for each of our customers to best suite their needs and accomplish their goals.

DISCOVER
We take the time to fully understand your business and product goals along with your customer's viewpoint to identify the direction and requirements necessary to create an interface best suited to your needs.
Focus Group
Ethnography
Stakeholder Interview
Product Demos
Volume Studies

GENERATE CONCEPTS
We break down the constraints, goals, and interactions to generate as many concepts as possible around each problem. As the process continues, we combine and refine successful ideas until we reach a final concept.
Lo-Fi Mockups
Ideation Sketches
Found Mechanisms
Hi-Fi Mockups
Scenario maps

TEST
We like to have user input throughout the concept generation process so we can get their feedback on any amazing ideas and make sure we are meeting all of their needs.
User Testing
Focus Groups
Interviews
Ergonomic Evaluation

ITERATE
We like to do multiple rounds of concept generation and user testing to build a refined and proven concept. The number of rounds depends on the scope of the project.

EVOLVE
Once the basics of a design have been determined through concept generation, we focus on the details; experimenting with radius size, nob textures, or material finishes.

MODEL
CAD models and renders can be misleading. The best way to understand the nuances of a design is to create physical models. This allows us to make well informed final tweaks to the form factor and proportions.

PRODUCE
We provide all of the production assets necessary for your engineering team to take over and make the final design real.
CAD MODEL
Orthographics
Renders
Appearance Model


WE KEEP
HELPING YOU
HELPING YOU
AS LONG AS YOU NEED US
MODELS
CAD MODELS
When it comes to CAD, we can do it all. Anything from complex organic forms to interlocking mechanisms, we can model it. We create beautiful life like renders using Alias or engineer ready specifications using SolidWorks. We can turn your CAD model into a physical object with 3D printing. We are very experienced creating print ready models with both resin and plastic based printers.
PHYSICAL MODELS
CAD models and renderings can be misleading when it comes to scale and proportion. The best way to understand the nuances of a design is to create physical models. We can create everything from quick volume studies, functional prototypes, and high-fidelity appearance models. We also have experience combining 3D models with digital prototypes to allow interaction with complete device experiences.
MEET SOME OF OUR DESIGNERS
The success of our designs is in the strength of our foundation. Each designer has their own unique perspective and specialties, making a well rounded team that can tackle any design problem from multiple angles.
MEET THE REST OF OUR TEAM

BLAIR
KOENEMAN
KOENEMAN
Pathfinder

ASHLEY
NICODEMUS
NICODEMUS
UX Compass

Annie
Pugliese
Pugliese
Intuitive Guru
OUR DESIGN WORK
EXPLORE ALL OF OUR WORK