Medical Device
Design: UX/UI, Visual Design
At a Glance

Stryker’s Advanced Guidance Technologies division approached us to identify low hanging fruit that would increase the usability of their new 2D navigation platform, SpineMap Go.


In the product's final stages of development, the team at Stryker was interested in gaining insight into quick improvements that could be made to the UX and UI. An expert review and usability testing was conducted to assess their current design, short-term updates that could be included in the first release and long-term improvements for future releases.

How we did it

Surgical systems handled within an operating room must champion safety for patients and promote confidence for surgeons. With a design already in place, and a product launch on the horizon, our challenge was to evaluate the current system and produce improvements that were achievable within their development constraints and short timeline.


The system needed to enhance surgical precision and improve patient outcomes for spine surgery, without disrupting the surgeon’s surgical workflow and allow real-time tracking.


We set out to make SpineMap Go a more visual system to increase confidence and approachability for users. A visual language and iconography were created and can been seen through the entire system, as well as an improved design addressing the highest usability concerns on SpineMap Go’s key pages. Conscious of the approaching product launch, development ready assets were delivered to ease development load for quick implementation.


This product has been FDA approved and is being used by orthopedic surgeons around the world.

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