A/B Testing

Maximize ROI
By Knowing Your Customers'

About the Service 

A/B testing, also known as split testing, is a quick, simple way to understand customer preferences on designs, messaging, marketing campaigns, and more. It is a valuable market research method to make data-backed decisions and answer the question, “Which one should we choose?” point-blank.

By comparing two or more versions of a design or campaign in front of a randomized audience, A/B testing helps determine which version performs the best. It allows you to move forward with the choice that resonates best with your customers and maximize ROI.

What Sets Us Apart
Our research experts deliver the highest quality and deliver fast. With our own vetted participant database, we not only get the right people to participate but also deliver results in as little as 24 hours after project launch. At UEGroup, we call this an Overnight Insight! 

Our Value 

We help you directly improve business metrics by uncovering what your customers like to see. By removing internal bias and ego from the process, it frees up the decision at hand to be made by those with purchasing power: your customers. Our insights team will find and recruit your target audience from our own database or a list you provide, launch the study and analyze the results based on the metrics that matter most to you. By understanding customer preference, UEGroup helps you improve conversion rates, purchases, clicks, sales, subscriptions, and more!

A/B Testing Can be Conducted On Just About Anything! 

  • Websites
  • Mobile apps
  • Prototypes
  • Product designs
  • Messaging
  • Ads
  • Marketing material 
See it in Practice

In a world where ridesharing applications have made it easier than ever to get from point A to point B, transit riders expect no different from VTA services in Santa Clara, California. They expect a user-friendly, singular mobile tool to help them get to their destination efficiently with up-to-date, real-time information. We were tasked with assessing and evaluating current VTA products, understanding user needs and preferences, and creating design concepts to inspire both short-term and long-term solutions.


Ready to get started?

Let’s talk about how a UEGroup partnership can help you develop profitable solutions.

Let's Get Started!
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With UEGroup, you’ll interact directly with a senior member of the team to ensure your needs are understood and translated into action.
You will hear back from us in a few hours on business days.
Interested in participating in a research study?
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