The age of smart cars is upon us, and as a leader in the field, Intel partnered with us to gain an understanding of how new and innovative technologies will shape the driving experience of the near future.
Intel was interested in testing how digital communications could be introduced and operated in autonomous vehicle environments. We set out to gain insights from potential users through usability testing and ideate how they may use digital content inside the cabin of a smart vehicle. Self-driving cars have the potential to shape our future and present the possibility of enhanced human productivity. However, when the car becomes a data rich environment, how do you deal with issues of privacy and distractions if digital content were to be introduced and accessible through the vehicle?